Blog Archives

Let’s Merry

“Let’s Merry” is the slogan for Starbucks’ 2011 holiday marketing campaign. It is sprinkled on signage throughout Starbucks’ cafes and also, most visibly, on the cardboard sleeves that hug every warm cup of their coffee. It’s a slogan they’ve aligned with everything related to Christmas and its accompanying feeling of joy. On Starbucks’ holiday webpage (merry.starbucks.com),

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A brief study in Apple and advertising: minimalism doesn’t always work

Apple’s brand feel can best be described as minimalistic. It’s a look that sets the brand apart from its competition, and for which it’s now widely recognized throughout the world. While many technology products are infamous for being complicated and indecipherable, Apple’s products stand alone for their simplicity and ease of use. Its unique design

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