Blog Archives

There is an alternative

During one of our NYU in Shanghai orientation lectures, a local told us that if you ask a Shanghainese person what color the sky is he’ll respond “gray.” I’ve only been in the city for a week, but I can already relate. Put plainly, the weather has sucked. For what seems like the millionth day

Read More..

A brief study in Apple and advertising: minimalism doesn’t always work

Apple’s brand feel can best be described as minimalistic. It’s a look that sets the brand apart from its competition, and for which it’s now widely recognized throughout the world. While many technology products are infamous for being complicated and indecipherable, Apple’s products stand alone for their simplicity and ease of use. Its unique design

Read More..